WHY
Triple4 is a highend streetwear collective that pushes social norms and strives for social equality. We are more than a brand, we are a movement that challenges our customers to think outside the box and stand out. We believe that many of these social standards are there to be broken and tested. in the end, we want all of our customers to change the world in their own unique way, forget what the media says, forget what the naysayers and non-believers say challange yourself to defy the odds and change the world.
I believe that many creatives such as myself have always felt like somewhat of an outcasts or outliers, at school, home, and in the real world, I believe that many people feel this way but choose to fall in line with societal standards. up until recently, I was one of these people, I realized if I do what society "recommends' or "tells" me I will end up in a matrix of sorts. The system is set up to keep you in a cycle and those who make the rules have transcended this "cycle" they understand in order to live by your own rules you have to go make your own path and think outside the rules that society binds us to. Ask yourself , when I leave earth do I want to be just another name in a small city's records or do I want to change the world and leave a real mark on the world?
